|
|
|
|
|
|
|
SWISS E-BULLETIN
TRAVEL GEAR UPDATE | OCTOBER 2003 |
|
|
|
|
 |
| Dear [[fname]], |
|
|
The Brand
SWISS ARMY™ BRANDS continues its remarkable growth, and the development of its brand recognition for all categories.
SWISS ARMY™ BRANDS will execute on of the most exciting and anticipated advertising campaigns this fall. Two and three page inserts of lifestyle brand advertising will be featured in November and December Issues of such notable magazines as Esquire, GQ, FHM, InStyle, W, Men's Journal, Vanity Fair, and Elle...placing us as one of their top three advertisers! |
|
|
|
Product
Now that fall is upon us, we are gearing up for the launching of the next generation E-Motion 360 collection, Business Gear 2.0, Precision Gear and four new styles in the SwissWerks Collection. Some new features of the of the E-Motion 360 include 30% more volume, new fabric, new construction, but it is still listed at the same price point.
Retailers have reported very strong sales with the Back-To-School Swiss U program and our new pricing structure for SwissWerks has sent sales upwards...exceeding retailers expectations. |
|
|
|
Marketing
We are very thrilled about the exposure that our public relations company has generated for the brand these past few months. We have numerous upcoming editorials in magazines and newspapers all across Canada.
A holiday GWP promotion will be available starting October 1, 2003 in which consumers who purchase a SwissWerks upright carrier will be entitled to a SwissWerks Shoe Bag. This GWP has a retail value of $75CDN. |
|
|
There are lots of other exciting things going on at www.swissarmy.com! Click on the link and check out Your Store on the Store Locator.
See You Soon,
The Victorinox Team |
